We can ALWAYS do better. This is the philosophy that the people behind FIREFLY MOBILE has always stood and lived by. FIREFLY MOBILE started as a white label Original Equipment Manufacturer (OEM) based in Hong Kong, manufacturing mobile phones and materials which are supplied to other industry players in Asia. As a manufacturer, FIREFLY MOBILE designed, distributed and delivered the best of the world’s technologies through its products, bringing innovation and refinement to different parts of Asia and the world. The year 2009 marked the company’s transformation from an OEM producer to the brand that it is today. With the goals of challenging the market, going bigger, doing better and breaking molds, FIREFLY MOBILE evolved into a consumer-facing brand. The Philippine market was identified as one of the technology pillars of Asia and was naturally chosen as our base of Global Operations.
The year 2009 marked the company’s transformation from an OEM producer to the brand that it is today. With the goals of challenging the market, going bigger, doing better and breaking molds, FIREFLY MOBILE evolved into a consumer-facing brand. The Philippine market was identified as one of the technology pillars of Asia and was naturally chosen as our base of Global Operations. In 2010, we started operating our own supply chain, furthering the vertical integration of design, supply, production and distribution of FIREFLY MOBILE as a wholly owned line of products.
This has strengthened our ability to serve customers and improve their overall product experience. Meanwhile in the Philippines, FIREFLY MOBILE has gained popularity among the tech savvy and socially-connected people – those that look for value in their smartphones without compromising on beauty and the latest features. We continue to deliver this promise of sophisticated and premium lifestyle through the growing number of FIREFLY MOBILE stores. Our presence in the PH is vast with close to 150 branches in national mall chains such as SM,
Waltermart and Gaisano other major players in the country. This 2016, FIREFLY MOBILE takes another transformational leap as we launch a new category of smartphones in the global mobile arena – the AURII premium line. Envisioned to deliver an even higher level of performance and value of other global brands, the AURII lineup is designed to give its user a lifestyle upgrade while delivering impressive features such as exceptionally high-quality camera systems, power-efficient and fast processors, and 4G-LTE, as well as biometric security.
A Lifestyle You Deserve. We envision a world where people live the life they dream of and enjoy the good things in life without being limited.
Inspiring You to Dream and Create. We see a future where people prides on refinement in their sense of self through a global brand that touches lives and transcends culture and time.
We can ALWAYS do better and redefine anything if we put our hearts into it. This is the philosophy at the very core of our daily business process.We aim for a renewed passion and strengthened commitment to our core values every day.We seek to deliver each innovative and globally competitive product with an enhanced commitment to design, quality and technology. We intend to reflect these life values in every FIREFLY MOBILE product.